Google Business Profile, Your Digital Front Door

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Your business listing must echo to Google Maps and Google Search using the most up to date information. Businesses with active and updated information help Google provide the best answers to users...your business. Paid positions in search (Sponsored) should never be confused with organic ranking.

Where your business is registered and where you serve customers aren’t always the same.

Take a dry cleaner, for example, they operate from a physical location, and customers receive service during posted business hours by visiting that location.

A landscaper, on the other hand, doesn’t serve from a storefront but travels to clients. This is known as a service area, a defined geographic region where the business operates.

When setting up a service area, it’s important to balance reach with cost. Expanding too far might attract more leads, but travel time and expenses can quickly add up.

The moment your business is selected, the timer begins. You have less than 30 seconds to demonstrate your value. Whether that’s solving a need or fulfilling a desire. Fail to do so, and your opportunity is lost.

Your Google Business Profile acts as a social platform. If you’re not managing the narrative, user reviews and contributions will speak on your behalf.

To stand out, maintain a strong visual presence. Photos and videos aren’t just helpful, they’re essential for building trust and grabbing attention fast.

This is a marketing tool built in to your profile. By using posts, you have 3 ways to promote your business. Here you can add updates about your business, special offers, and business related events.

By listing your services, you help google provide an answer to "Near Me" requests in Google Search and on the Google Maps Platform. Your business category determines the services Google thinks you provide. If you don't make adjustments to this information, the standard listing is all users will see. 

Users have access to your website, social profiles, messaging channels, and most importantly booking sites. You have the ability to list them all, so be sure they work properly. 

Take a moment to write down all the questions people ask, not just for your website, post your answers here too. Google uses this information to answer questions in search. If you can provide the answer, users have the opportunity to learn more about the business who answered the question. So ask the right questions, and provide great answers. Users might even deep dive into your social media content, creating a warm lead from your Google Business Profile.