Brand-Neutrality & Political-Affiliation Policy

Effective 21 August 2023 – Last reviewed: 01 April 2025

Mission Alignment

LFTED provides organic content strategy, analytics and training for clients across the business and nonprofit spectrum. We do not support, oppose, or endorse any political party, candidate, or advocacy group.

Definitions

Advocacy Organization: An entity whose primary mission is to influence legislation or public policy.

Implied Endorsement: Use of LFTED’s name, logo, or personnel in a context that could reasonably be interpreted as support for an advocacy organization.

Our Commitments

We decline co-branding, joint press releases, or logo placement alongside advocacy organizations.
Speaking engagements are limited to marketing, analytics, and entrepreneurship topics.
Directory and event listings may use our name in text only; logo usage requires prior written approval.

Client & Partner Expectations

If you represent an advocacy group, please disclose this when engaging our services.
We reserve the right to withdraw from any arrangement that conflicts with this policy.

Media & Public Inquiries

For confirmation of our neutral status, contact Shaka@getLFTED.com

Review Cycle

Policy reviewed every January; changes posted here. (No change as of 01 April 2025)

BRAND-NEUTRALITY & POLITICAL-AFFILIATION FAQs

Does LFTED work with nonprofits or charities?

Will LFTED manage political-campaign or ballot-initiative marketing?

Yes—provided the organization’s primary mission is not lobbying or partisan advocacy. We routinely serve 501(c)(3) charities focused on education, health, community service, and the arts.

Will LFTED manage political-campaign or ballot-initiative marketing?

No. We do not create, amplify, or optimize content that supports or opposes a candidate, elected official, or pending legislation.

What if my organization occasionally advocates on policy issues?

Will LFTED manage political-campaign or ballot-initiative marketing?

What if my organization occasionally advocates on policy issues?

Occasional advocacy is acceptable if it is incidental to your core mission (e.g., a hospital supporting a public-health bill). We review such clients case-by-case to ensure no implied endorsement.

How does LFTED define “implied endorsement”?

Will LFTED participate in events where advocacy groups are present?

What if my organization occasionally advocates on policy issues?

Any use of our name, logo, or team members in a context that could reasonably be interpreted as public support for an advocacy agenda—for example, logo placement beside a lobbying call-to-action or co-signing an open letter on legislation.

May we display the LFTED logo on our sponsor or partner page?

Will LFTED participate in events where advocacy groups are present?

Only with prior written approval and only for business, educational, or service collaborations. Logo placement adjacent to political content is not permitted.

Will LFTED participate in events where advocacy groups are present?

Yes—so long as our role is limited to non-political topics (e.g., marketing workshops). We decline panels or promotions that conflate our brand with advocacy messaging.

How can I request clarification or an exception to the policy?

Email shaka@getLFTED.com with a brief description of your project or event. We normally respond within two business days with approval, modification suggestions, or a polite decline.